Tuesday October 17, 2017
Hog’s Australia’s Steakhouse rolls into partnership with Perth Motorplex
Hog’s latest product offering on wheels, the Hog’s Express Food Truck, will be a mainstay at WA’s hub of motorsports, Perth Motorplex, over the coming months.
Hog’s Express will be serving up a menu for champions at next weekend’s Motoractive event and is expected to make an appearance at most events at the venue over the coming year.
The Hog’s Express Food Truck continues to prove a winning formula at events across Perth, from Adele’s concert at Domain stadium, to the Listen Out dance music event at Western Parklands, to smaller community and sporting events. The popular food truck will also make an appearances at nib Stadium for concert heavyweights Paul McCartney and the Foo Fighters this December and January.
Hog’s Australia’s Steakhouse officially announced its move into the mobile food industry with the introduction of Hog’s Express earlier this year, following these successful trial runs in Perth.
The WA operator of Hog’s Express, Glenn Sell, who also owns the Hog’s Rockingham restaurant, says he saw an opportunity for a mobile truck at events around WA but has still been overwhelmed by the demand for Hog’s on-the-go.
“We started quietly trialing the truck at small events and we knew we had a great product and menu, but it was after the Adele concert where we served more than 500 people in less than three hours that we knew we’d hit a winning formula,” says Sell.
The Hog’s Express menu features a range of burgers, including a Steak Burger, the Hog’s Classic Burger, a Crispy Chicken Burger, and a Beer Battered Whiting Burger, as well as Hog’s favourites, Curly Fries and Onion Rings.
Sell says the food truck offers him and his team the opportunity to have closer interaction with the local community.
“We love getting out and about to various events, and seeing the excitement of customers when they realise they can grab a burger and curly fries on the run.”
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